Entry pages: Where do your users come from?

Referrers: Where do they come from? If it's a search engine, what search terms did they use to find you?

Exit pages: Where do they leave?

Common paths: What pages do they visit in what order?

Feature usage: What content and features get the most traffic?

Search terms: What do they search for?

Conversion rate: What percentage of site visitors make a purchase, register, become a lead, or satisfy another such business goal?

Duration: How long did they spend on your site?

Frequency: How often do they visit?

Its easy to get lost in a sea of data. We make sure our clients are focused on the the items above. We provide web tools to access varying data. To ensure the richest data sets we design custom reports against raw log files so that you can find exactly what you need rather than relying on out-of-the-box reports.