RP AXIS’s SEO strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps to help ensure that your website won’t be hidden in the cyber jungle:

*Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.

*Creation of title and header tags (meta data) using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine spiders use to evaluate the relevancy of pages.

*Content creation and/or recommendations. RP AXIS may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.

*Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page

Web Maintenance & Monitoring

This service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing online marketing efforts.

Prior to designing a customized strategy for your website, RP AXIS will perform an initial assessment. This assessment will look at how competitive the field is, what techniques are commonly used by the top competing sites, and what the traffic levels are for the targeted audiences. We will look at current programming choices and those being made in any redevelopment of the website. The outcome of this initial assessment will determine how much time we will propose for each area of the SEO campaign.

The deployment of the SEO strategy consists of two phases. Phase I consists of market research that is designed to ensure that your website is properly optimized and submitted to appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign to achieve higher rankings and provide more direct traffic.

RP AXIS’s SEO strategy includes the following basic services:

* Identification Of Keywords & Key Phrases
Identifying the key phrases used by target audiences is critical to any SEO campaign. We use a combination of traffic analysis and user interviews.

* Creation of Metadata Titles, Tags and Content
The primary mechanism for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content.

* Submission to Search Engines & Directories
Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval.

Maintenance

A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic.

* Keyword Research
Additional ongoing keyword research, in order to uncover new opportunities.

* New Content Generation
Development of additional content targeted at potential traffic phrases. RP AXIS will suggest content themes. RP AXIS can provide excellent copywriting services at an additional cost.

* Link Solicitation
One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. RP AXIS will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.