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Beliefs : "The USER is always RIGHT!" Client: Isn't that a little overstated??
RPAXIS: Yes and no. Certainly, you don't want every business decision about your Web site made directly by the users. This isn't a democracy, it's a business. But let's face it, the people your Web site serves are critical to your success. If you don't understand them and provide what they need the way they need it, they'll find someone who does. Our approach in making our clients understand entail 5 steps:
1. Recognize that business results depend on making your users happy.2. Realize that your not your users.
3. Learn about your users by interacting with them.
4. Make the findings of this research understanding and actionable.
5. Make decisions based on the newfound user knowledge.
- Please reply to : rae@rpaxis.com
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